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Facebook 410-101 Exam Syllabus Topics:

Facebook Certified media buying professional Sample Questions:

1. You are planning on uploading a list of 5,000 customers from the same country for a current client to build a custom audience.
What are some of the best practices you need to follow when uploading a customer database to build a Custom Audience?
(Select all that apply)
Choose ALL answers that apply.

A) Always include your customers' countries in their own column in your file.
B) Always include the country code as part of your customer's phone numbers.
C) Include only customers with highest value order for best performance.
D) Convert different currencies into the same one.
E) For customer lifetime value rate your customers on a ranking from 1-10

2. A client would like to launch a new branding campaign with various posts for a product line that is being re-launched to a new segment.
You want to run a 7 day campaign, with 3 sequenced ads, all with a frequency cap of 2 within 7 days. You've set up three different post interaction campaigns through Facebook Auction.
What changes do you need to make to this campaign set up?
Choose only ONE best answer.

A) You need to do reach and frequency buying with a frequency cap of 3 every 7 days with sequenced delivery
B) You need to change frequency cap to 3 with post interaction campaigns.
C) You need to increase frequency to 3 for every 7 days and change campaign objective to reach.
D) You need to do reach and frequency buying with a frequency cap of 3 every 21 days with sequenced delivery
E) You need to do reach and frequency buying with a frequency cap of 3 every 7 days and three different post interaction campaigns

3. You just hired a new social media manager. You need to run a campaign on Instagram based on people who've downloaded a tripwire on your company's website.
The new person need to be able to create audiences and conversion ads for the campaigns you are about to launch. What roles should you give the new person?
Choose only ONE best answer.

A) Pixel Moderator
B) Pixel Event Manager
C) Pixel Editor
D) Pixel Standard Access
E) Pixel Ad Manager

4. You are running a mobile app event campaign on Facebook.
Your team is discussing how to properly set up the attribution window of the campaign.
You explain to your team what an attribution window is and how to use it.
You write on the board some key points on attribution window.
Select all bullet points that apply.
Choose ALL answers that apply.

A) Attribution window is the number of actions when a user viewed an ad and then downloaded an app.
B) Attribution window is the number of days between the moment a person viewed or clicked an ad and then subsequently took action.
C) Attribution window is set to 1-day view and 28-day click.
D) Views are called click-through attribution.

5. Your client is launching a new car nationwide.
They've come up with a marketing campaign that contains three different videos. They want to deliver the campaign to a large audience during a specific time frame.
What buying option should they use and how should you optimize your campaigns?
Choose only ONE best answer.

A) Ad Auction, running multiple campaigns with specific dates so that it's targeted correctly.
B) Ad Auction, with a brand awareness campaign, in order to maximize reach of the different campaigns.
C) Reach and Frequency, with Scheduled delivery, so that you run campaigns on specific dates.
D) Reach and Frequency, with Sequenced delivery, so that you run campaigns on specific dates.

Solutions: