Exam Name: Salesforce Email Essentials (EEB101) Exam
Certification Provider: Salesforce
Corresponding Certification: Salesforce Certification
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Instant Download EEB101 Exam Dumps : Salesforce Email Essentials (EEB101) Exam
Updated: Oct 22, 2026
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Salesforce EEB101 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Email Creation and Design | 26% | - Personalization and dynamic content - Content Builder usage - Email templates and best practices - Accessibility and rendering |
| Topic 2: Subscriber and Data Management | 26% | - Segmentation and filtering - Subscriber key and sendable data - Lists and Data Extensions - Importing and maintaining subscriber data |
| Topic 3: Email Delivery and Testing | 15% | - Preview and test sends - Sender authentication and deliverability - A/B testing options - Send classifications and sender profiles |
| Topic 4: Marketing Cloud Overview | 18% | - Legal and compliance requirements - Navigation and core platform concepts - Email Studio and application roles |
| Topic 5: Tracking, Reporting and Automation | 15% | - Bounce and complaint management - Standard reports and analytics - Email performance metrics - Basic automation and triggered sends |
Salesforce Email Essentials (EEB101) Sample Questions:
What are some ways that a marketer can improve deliverability of their emails? (Choose 4)
- A. Subject line recognition
- B. Identify the message as an advertisement
- C. Add how the subscriber subscribed to your email
- D. Address Book Strategy - add address book tool to your emails.
- E. Ensure all subscribers have given you permission
Correct Answer: A,C,D,E 🗳️
A marketer is using list-based sending, and wants to segment subscribers who have a value of "EMEA" in the Region Attribute.
What tool will produce this audience?
- A. Send Flow
- B. SQL Query Activity
- C. Audience Builder
- D. Filters
Correct Answer: C 🗳️
What are the key ways to improve email deliverability in email marketing? (Choose 4)
- A. Email sign-up on website.
- B. Use email templates
- C. Double Check your Subject Line, don't include RE:, FW:, Hello, Free, Special Offer, Text in all CAPS, and exclamation points!!!
- D. Maintain a consistent "From Name"
- E. Consider Subscriber engagement....send only to most engaged subscribers.
- F. Use double Opt-in to avoid getting blacklisted.
Correct Answer: C,D,E,F 🗳️
A small company, with limited resources, has started to use the Marketing Cloud. They have a single master data extension for all of their subscribers. When a subscriber opts in to receive communications, they will receive a monthly newsletter, weekly promotions, and a birthday email.
What is the optimal way to manage unsubscribes by communication type?
- A. Create suppression lists for each communication type, and associate the suppression list on the send definition.
- B. Create separate data extensions for each communication type and customize the subscription page.
- C. Create publication lists for each communication type, and associate the publication list on the send definition.
- D. Create a Boolean field for each communication type in the data extension and update the Profile Center.
Correct Answer: C 🗳️
A marketer needs to test personalized content in an email prior to sending. How can the marketer easily minimize the possibility of someone unsubscribing during the testing process?
- A. Create a version of the email that does not include the unsubscribe link.
- B. Deselect the option to Enable System Generated Links in the Test Send.
- C. Send the marketing team a link to the Subscriber Preview of the email.
- D. Send to a Test Data Extension via the Send Flow.
Correct Answer: D 🗳️
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