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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

A marketer typically sends to a filtered data extension that contains their primary audience. They need to target only a portion of this population for an upcoming send.
What should they do to further segment their audience?

A. Use the Split option to temporarily add additional filter criteria.
B. Copy the filtered data extension and add additional filter criteria.
C. Copy the data filter and build a new data extension with additional filter criteria.

Question 2

Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?

A. Configure Auto-Suppression list for the Commercial classification.
B. Add subscribers to the Account opt-out list.
C. Add an Auto-Suppression list to the default sender profile.

Question 3

Northern Trail Outfitters uses an automation to process and report sales agents' weekly data extensions. All sales agents' data is needed for the automation's created report to be correct. Some agents have not been creating their data extensions in time.
Which step prevents the automation from completing the automation instance and delivering an inaccurate report?

A. Verification Activity
B. Data Extract Activity
C. Wait Activity

Question 4

An email marketer is creating an email to promote the new Northern trail Outfitters mobile app.
Which text should be used for the call-to-action button to drive the most engagement?

A. Download now
B. Download out new mobile app here
C. Out new mobile app

Question 5

Northern Trail Outfitters (NTO) wants to include specific content for its most engaged customers and different content for its least engaged customers.
Which Journey Builder activity should NTO use?

A. Engagement Split
B. Scoring Split
C. Frequency Split

Solutions: