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Oracle Responsys Marketing Platform 2026 Implementation Professional Sample Questions:

1. Your client wants to be able to analyze the marketing campaign performance in Insight reports broken down by two criteria available in the profile list (Gender and Country). You created the Segment Group following the directions in the Help documentation, but when you run the Insight reports, the Segment reports display "undefined".
What is the reason for the failure?

A) You did not select and assign the segment group in the Campaign settings of the campaigns to be analyzed by the segment criteria before launching the campaign.
B) You should have created a corresponding filter for each rule set to be used to identify the segment group.
C) You don't have the segment group feature enabled in the Account Administration settings.
D) You did not declare the fields used to define the segment groups in the Data section of the campaign workbook.

2. You need to create four versions of the same campaign with different subject lines to see which one receives the most opens and clicks. You are using EMD to create the campaign.
How should you do this with Responsys?

A) Create one campaign. Then in the program, configure a winner selection element and a Send Email Campaign element for the campaign. Publish the campaign and then determine the winner in a few days.
B) Create four campaigns and configure the multivariate testing functionality available via the Version Test button in EMD for each campaign.
C) Create four campaigns. Then in the program, configure a winner selection element and a Send Email Campaign element for each campaign. Publish the campaign and then determine the winner in a few days.
D) Create one campaign and configure the multivariate testing functionality available via the Version Test button in EMD of the campaign. Create a program that launches this campaign.

3. A published campaign has an issue that has halted campaign launches. Because of this issue, email notifications were sent to all the key stake holders regarding the failures. You have been contacted to figure out exactly what the issue is, report the issue and if possible fix it.
How should you locate the campaign that is facing this issue?

A) Use the Manage Campaign screen.
B) Look in each folder until you find the campaign.
C) Use the Campaign Debugger tool.
D) Use the Campaign Search feature.

4. You need to comment your RPL code so that it doesn't get generated in the source HTML for a campaign.

A) <!-- and -->
B) <<-- !~ -->
C) <comment> and </comment>
D) <#-- and -->

5. Which three actions will change the EMAIL_PERMISSION_STATUS_ column for a profile list contact from opt-in to opt-out? (Choose three.)

A) Recipient deletes a promotional email from the inbox.
B) Recipient selects a Reply-to unsubscribe in a promotional email.
C) Use Set Data in a Responsys Program to change the EMAIL_PERMISSION_STATUS_ column in a profile list record from I to O.
D) Recipient inbox is full, so the promotional email is rejected by the server.
E) Recipient registers a SPAM complaint for an email.

Solutions: