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IBM M2020-645 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Competitive Positioning | - IBM differentiators in BI and analytics space - Comparison with other BI tools in the market |
| Product Features and Differentiation | - Integration with IBM data and analytics ecosystem - Dashboards, reporting, and analysis capabilities |
| Sales Scenarios and Customer Engagement | - Identifying customer needs and mapping solutions - Solution positioning and objection handling basics |
| Customer Value and Business Use Cases | - Business intelligence and reporting scenarios - Enterprise decision-making value proposition |
| IBM Cognos BI Product Overview | - Positioning within IBM analytics portfolio - Core capabilities of IBM Cognos BI suite |
IBM Cognos Business Intelligence Sales Mastery Test v2 Sample Questions:
1. What is NOT one of the three basic questionsor three ringsthat business analytics answers to help organizations optimize business strategies?
A) What is likely to happen?
B) Why is it happening?
C) Where is it happening?
D) What is happening?
2. A prospect in HR is interested in the reporting capabilities of IBM Cognos BI, but in the past they have had trouble getting IT to pay attention to their needs.
What is the best way for the sales representative to respond to this concern?
A) Cognos allows organizations to select the appropriate roles that match their user behaviors.
B) The Cognos Workforce Performance solution is tailored to the specific needs of HR, without requiring IT to create these reports.
C) Cognos solutions are designed with the business user in mind, freeing up IT resources and promoting self-service.
D) Cognos was designed to take information from multiple applications and pull it together into a
single platform.
3. Which statement should a sales representative listen for when positioning IBM Cognos BI to an IT project manager?
A) We do not have the relevant data to make decisions on recruitment.
B) It is difficult to see into the overall performance of the supply chain.
C) New BI solutions are difficult to integrate with existing systems.
D) We are forced to be reactive, not proactive, to critical business situations.
4. Which part of driving performance is NOT handled by IBM Cognos BI?
A) Planning
B) Scorecarding
C) Analysis
D) Reporting
5. Which company is NOT a major competitor for IBM Cognos BI?
A) HP
B) Oracle
C) SAP
D) MicroStrategy
Solutions:
| Question # 1 Answer: C | Question # 2 Answer: B | Question # 3 Answer: C | Question # 4 Answer: A | Question # 5 Answer: A |
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