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Exam Code: MC-Con-201
Exam Name: Salesforce Certified Marketing Cloud Next Consultant
Certification Provider: Salesforce
Corresponding Certification: Salesforce Certification
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MC-Con-201

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Salesforce MC-Con-201 Exam Syllabus Topics:

SectionWeightObjectives
Campaign Design, Flow Orchestration & Content30%- Flow orchestration
  • 1. Flow configuration settings
    • 2. Flow elements and logic for business processes and messaging
      • 3. Flow types
        • 4. Trigger conditions
          - Personalization
          • 1. Handlebars
            • 2. Merge fields
              • 3. AMPscript
                • 4. Repeaters
                  • 5. Content variations
                    - Landing pages
                    • 1. Components and configuration required to build landing pages
                      - Messaging data sources
                      • 1. Selecting appropriate data sources for personalized customer data
                        - Activation templates
                        • 1. Configuring activation templates
                          • 2. Selecting appropriate contact point values
                            Consent13%- Consent record management
                            • 1. Creating, managing, and updating consent records
                              - Consent banners
                              • 1. Configuring consent banners on marketing landing pages and external pages
                                - Consent management concepts
                                • 1. Role of consent in customer engagement and compliance
                                  - Platform consent objects
                                  • 1. Purpose and relationships of consent objects
                                    Data Modeling, Identity Resolution & Segmentation25%- Data 360 consumption and entitlements
                                    • 1. Consumption-based entitlements
                                      • 2. Impact of marketing automation design decisions on platform consumption and usage
                                        - Identity Resolution
                                        • 1. Configuring Identity Resolution
                                          • 2. Linking multiple data sources into a unified profile
                                            - CRM data ingestion and activation
                                            • 1. Actionable Lists
                                              • 2. CRM objects and records
                                                • 3. Audience segmentation, activation, and content personalization
                                                  - Data 360 data object concepts
                                                  • 1. Connecting, harmonizing, unifying, and activating customer data
                                                    • 2. Audience segmentation and content personalization
                                                      Agentforce & AI Innovation11%- Predictive AI
                                                      • 1. Selecting appropriate predictive AI features
                                                        - Conversational messaging
                                                        • 1. Customer engagement and response handling
                                                          • 2. Ongoing interactions across messaging channels
                                                            - Marketing agents
                                                            • 1. Content generation
                                                              • 2. Campaign creation
                                                                • 3. Audience segmentation
                                                                  Platform Setup & Governance13%- Business Units and governance
                                                                  • 1. Content and user governance using roles and Enhanced CMS Workspaces
                                                                    • 2. Business Unit requirements
                                                                      - Domain authentication and authorization
                                                                      • 1. Self-service domain authentication
                                                                        • 2. Domain authorization for branded, authenticated email delivery
                                                                          - Marketing Cloud Next environment setup
                                                                          • 1. Core Org Edition requirements, Data 360 provisioning, Marketing Data Kit installation, and permission sets
                                                                            Analytics & Performance Insights8%- Marketing insights
                                                                            • 1. Surfacing marketing data and insights across the Salesforce platform
                                                                              - Reporting and analytics
                                                                              • 1. Selecting pre-built dashboards for reporting requirements

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