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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. Monthly cost of Salesforce Engage is

A) It's always free
B) 50$
C) 100$
D) 15$

2. "LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers

A) Use HML merge field modifiers
B) Use HML conditional logic statements
C) Define default mail merge values for fields
D) Define page actions to replace field values

3. What should be enabled on a Marketing Cloud Account Engagement form if an Administrator wants to sign many people up on the same computer at a trade show booth?

A) ReCAPTCHA
B) "Not you?" Link
C) Kiosk/Data Entry Mode
D) Progressive Profiling

4. Why should a company assign prospects in Marketing Cloud Account Engagement via Salesforce active assignment rules instead of using other Marketing Cloud Account Engagement assignment actions?

A) The ability to use existing complex Salesforce lead routing processes
B) The ability to allow Salesforce to overwrite an assigned user in Marketing Cloud Account Engagement
C) The ability to assign prospects via automation instead of manually
D) The ability to assign prospects based on specific criteria being met

5. LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?

A) Update your Salesforce connector user permissions
B) Locate the relevant documentation and follow the steps to enable.
C) Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
D) Update your field mappings by going to Admin > Configure Fields

Solutions: