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Salesforce Media-Cloud-Consultant Exam Syllabus Topics:

SectionWeightObjectives
Sales and Order Capture22%- Describe order management capabilities
- Describe the lead-to-order process
- Configure guided flows for sales processes
- Configure products, bundles, and promotions using Industries CPQ
Media Planning and Proposal Management22%- Describe the proposal creation and management process
- Configure media plans and rate cards
- Configure inventory and ad placement products
- Manage proposal approval workflows
Order Management and Fulfillment18%- Describe integration with third-party ad servers and systems
- Describe the order decomposition process
- Manage order lifecycle and status tracking
- Configure order items and fulfillment workflows
Billing, Invoicing, and Revenue Management10%- Explain integration with ERP and financial systems
- Describe revenue recognition and reporting
- Configure billing schedules and rules
- Describe billing and invoicing processes
Audience and Inventory Management13%- Configure audience segments and targeting criteria
- Configure rate cards and pricing models
- Describe inventory management and availability
- Describe programmatic and direct sold inventory
Media Cloud and Salesforce Industries Basics15%- Describe the Media Cloud architecture and component relationships
- Explain how Media Cloud integrates with other Salesforce clouds
- Describe the purpose and capabilities of Media Cloud
- Identify Media Cloud products and bundles

Salesforce Media Cloud Consultant Sample Questions:

1. A publishing company has been using Media Cloud for the last six months and now wants to send order data over to the Google Ad Management platform. The company has the client and secret from Google.
Which element should a Consultant create within Salesforce to be able to enter these details?

A) Connected App
B) Custom Metadata
C) Named Credentials
D) Auth. Provider


2. A customer is using media cloud and they need to report on how well a digital advertising campaign is performing. The company is using google ad manager as one of their primary data sources. Which productshould a consultant implement to analyze campaign performance?

A) custom reporting solution
B) marketing cloud intelligence
C) CRM analytics
D) standard salesforce reporting and dashboards


3. A publisher wants to create a media plan that includes linear adc for a specific tv program. Which object should a consultant use to define this TV program in media cloud?

A) media channel
B) ad space specification
C) ad creative
D) media plan placements


4. Which core Salesforce object represents a media plan in Advertising Sales Management (ASM)?

A) Quote
B) Proposal
C) Media Plan
D) Opportunity


5. Amedia publisher is using advertisging sales management to manage their B2B ad sales business. During the creation of a media plan, a consultant wants to see analytical insight using the view insight button on the add and configure placements screen. Which system should the consultant use to achieve this?

A) marketing cloud intelligence
B) tabluea
C) google ad manager
D) custom ad server


Solutions:

Question # 1
Answer: C
Question # 2
Answer: B
Question # 3
Answer: B
Question # 4
Answer: A
Question # 5
Answer: A

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