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Salesforce MC-201 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

Question 1

Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers

A. Prospect grade
B. File download
C. List membership
D. Custom redirect click
E. Email open

Question 2

Which adheres most closely to email sending best practices?

A. Make sure that all emails have a high image-to-text ratio.
B. Send plain text only emails in order to increase engagement rates.
C. When possible, send emails on Monday mornings in order to stay top of mind throughout the week.
D. Establish a consistent, predictable cadence for your email communications.

Question 3

What is required for a record in salesforce to be synced or created as a prospect record in Marketing Cloud Account Engagement?

A. Name
B. Email address
C. Phone
D. Company

Question 4

A Marketing Cloud Account Engagement administrator wants to export a .csv of prospects that purchased a certain product within the last year. The product is captured in a Product Name field on the prospect record. The company's product will soon be changing names, therefore they need a one-time export of all prospects that have this specific product currently listed in the Product Name field.
What is the recommended way to identify these prospects to export to .csv?

A. Create a dynamic list based on Product Name.
B. Create a completion action based on Product Name.
C. Create a segmentation rule based on Product Name.
D. Create an automation rule based on product Name.

Question 5

A user creates and resumes a new automation rule.
Which two statements are true about that rule?
Choose 2 answers

A. The rule will unmatch prospects that no longer match the criteria.
B. The rule will run once and must be re-run for prospects to match again.
C. The rule will evaluate their entire prospect database for matches.
D. The rule will continuously look for prospects who match the criteria.

Solutions: