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Salesforce MC-202 Exam Syllabus Topics:

Salesforce Certified Marketing Cloud Email Specialist Sample Questions:

Question 1

Northern Trail Outfitters (NTO) sends hundreds of different email campaigns monthly.
What should be set up to help organize NTO's email tracking results?

A. Remove old tracking results on a regular basis to declutter the results list.
B. Create folders in My Tracking and select where to send results when sending an email.
C. Give emails unique names so they are easier to find in the tracking sends tab.

Question 2

Northern Trail Outfitters imports an encrypted file of its subscribers' favorite colors.
Which automation activity and configuration setting should be used for import to a data extension?

A. Configure Field-Level Encryption inimport file.
B. Manage Files in File Transfer.
C. Specify character encoding in import file.

Question 3

A marketer needs a quick count of record in a data extension with 'Djibouti' as they value for Country.
What should they use to determine the number of matching records in the least number of steps?

A. Data Filter
B. SQL Query
C. Filtered data extension

Question 4

A marketer wants to increase theengagement rate of an email by sending it at best possible time for each subscriber.
Which Journey Builder tool should they use to accomplish this?

A. Engagement Split
B. Wait Until Activity
C. Einstein STO Activity

Question 5

Northern Trail Outfitters (NTO)notices that some of its unsubscribe reasons are related to Reply Mail Management (RMM). NTO does not have RMMin its account.
What contributes to these unsubscribe reasons?

A. Profile Center Unsubscribe
B. List-Unsubscribe header
C. Universal Unsubscribe

Solutions: