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Best Quality Salesforce MCE-Con-201 Exam Questions
NEW QUESTION # 111
One of LenoxSoft's goals is to effectively use engagement studio programs to continuously reengage cold leads until they become active. To do so, the marketing team needs to build a list of cold prospects.
What is the optimal use case to segment these prospects?
- A. Run a Dynamic List where the criteria is "Prospect Time Created Days ago is greater than 90".
- B. Run an Automation rule where the criteria is " Prospect Time Last activity Days ago is greater than 90 day."
- C. Run a Segmentation rule where the criteria is "Prospect Time Last activity Days ago is greater than 90 days".
- D. Run a Dynamic List where the criteria is "Prospect Time Last activity Days ago is greater than 90".
Answer: A
NEW QUESTION # 112
What type of Marketing Cloud Account Engagement field should you sync Salesforce Phone field
- A. Text
- B. Phone
- C. Number
- D. You can't do this
Answer: A
NEW QUESTION # 113
LenoxSoft wants to foster a closer relationship between customers and their customer success team. Each customer account is owned by a LenoxSoft success team member, who should be the sender of all Marketing Cloud Account Engagement emails sent to any contacts at that account.
Which setting would make the Marketing Cloud Account Engagement email send from the appropriate success team member?
- A. Set the sender of the email as a specific user.
- B. Set the sender of the email as a custom CRM user.
- C. Set the sender of the email as the assigned owner.
- D. Set the sender of the email as the account owner.
Answer: D
NEW QUESTION # 114
LenoxSoft has published a new white paper. When prospects submit a "Request a Download" form, they should receive this white paper in an email. All prospects who receive the email and view the white paper should receive an additional +10 points added to their score.
Which sequence of events would meet their goal?
- A. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template with the Completion
- B. Upload the white paper as a new File > Create a new Form > On Step 4 of the Form Wizard, check the box to "Redirect the prospect instead
- C. Upload the white paper as a new File > Create a Custom Redirect to the white paper file > Create a new Email Template that contains the Custom Redirect link > Create a new Form with the Completion actions "Send autoresponder email" AND "Adjust score :: +10"
- D. Upload the white paper as a new File > Create a Custom Redirect to the white paper file with the Completion Action "Adjust score :: +10" >
Answer: D
NEW QUESTION # 115
LenoxSoft uses a Salesforce web-to-lead form on their website for their Contact Us form. They want to integrate this form with Marketing Cloud Account Engagement and the following requirements:
* Avoid duplicates in both Marketing Cloud Account Engagement and Salesforce.
* Segment prospects based on form views and submissions.
Which lead generation strategy would answer both pre-requisites?
- A. Use another third-party form
- B. Maintain the current form
- C. Replace with a Marketing Cloud Account Engagement form
- D. Set up a form handler
Answer: C
NEW QUESTION # 116
LenoxSoft is using a repeating Engagement Studio program to send prospects who complete a specific form a series of emails, increase the prospect score when the emails are engaged with, and notify an assigned user if the call to action in the email is completed. Prospects should only repeat the program when the form is completed again.
How should LenoxSoft add the prospects?
- A. By creating a dynamic list based on the form being completed and use that list as the distribution list on the program.
- B. By using a static list on the form's completion action, then start the program with a "Form Completed" trigger so only prospects who completed the form will get the follow up actions.
- C. By using a static list on the form's completion action that is used as the recipient list on the program, then remove prospects from the static list before every end step in the program.
- D. By using an automation rule to add prospects to a static list based on the form being completed, then use that list as the recipient list on the program.
Answer: A
NEW QUESTION # 117
Which are true about Salesforce Engage
- A. You can use Salesforce Engage with Gmail by downloading an extension
- B. Salesforce Engage is an app mainly for Sales to stay up to date with Prospect actions
- C. Before you can set up Salesforce Engage, you must have a verified Salesforce-Marketing Cloud Account Engagement connector
- D. You can download Salesforce Engage App on your desktop or phone (Mac,Windows)
- E. Salesforce Engage is not supported for Salesforce sandbox accounts
Answer: A,B,C,D,E
NEW QUESTION # 118
Which one is Marketing Cloud Account Engagement Video Connector
- A. Wistia
- B. Vimeo
- C. YouTube
- D. Dailymotion
Answer: A
NEW QUESTION # 119
An admin user would like to create a User Role for a new marketing intern to only have the ability to view prospect lists and emails that have already been sent. Which of the following is the best way for the Admin user to set up this role for the intern if LenoxSoft has an Ultimate level account?
- A. Create a Custom User Role with only the options to 'view' lists and 'view' emails selected
- B. Create a Custom User Role with only the options to 'view' & 'edit' lists and 'view' emails selected
- C. Set the intern up in the Default 'Marketing' User Role
- D. Set the intern up in the Default 'Marketing Intern' User Role
Answer: A
NEW QUESTION # 120
LenoxSoft wants to evenly assign prospects to their Sales team that meets either set of qualification criteri A. Qualified & Semi-Engaged Grade is greater than B+ and score is greater than 50. Mostly Qualified & Engaged Grade is greater than C+ and score is greater than 150. What ways would you recommend in this scenario?
- A. Rules -Rule Group - Match all: Prospect Grade great less than A+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than D+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- B. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
- C. Rules -Rule Group - Match all: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match All: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user: Sales Round Robin
- D. Rules -Rule Group - Match any: Prospect Grade great than B+ Prospect Score is greater than 50 -Rule Group - Match any: Prospect Grade Greater than C+ Prospect Score is greater than 150 -Actions Assign prospect to user in group: Sales Round Robin
Answer: D
NEW QUESTION # 121
LenoxSoft wants to measure their brand awareness to raise their brand recognition for their company. The company wants to use Marketing Cloud Account Engagement to increase the number of impressions across their online channels. Which are the best reports to monitor impressions to help measure LenoxSoft's brand awareness of a period of time?
- A. Monitor no of visitors, social post enagements and natural search reports month over month
- B. Monitor no of visitors, form conversion and email click-through rate reports month over month
- C. Monitor no of prospects, form submission and email open rate reports month over month
- D. Monitor no of prospects, social post enagements and paid search reports month over month
Answer: A
NEW QUESTION # 122
How should the system administrator configure the account to provide specific users the ability to easily navigate across business units (BUs) to access assets in both regions?
- A. Create each user in a single BU > Create a folder with the exact same name > Associate assets that are needed across regions to the folders that share names across BUs
- B. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by navigating across BUs using the business unit switcher in the Marketing Cloud Account Engagement Classic App
- C. Create each user in both BUs > Map the same CRM username > Guide those users to find assets by
- D. Create each user in a single BU > Create an asset with the exact same name in each BU > Ensure the users have access to one of the assets that share names across BUs
Answer: C
NEW QUESTION # 123
You decide to build an automation rule to automatically allow prospects to match the "Title" criteria in your grade profile. You need to capture all prospects with any form of Vice President in their job title but want to exclude ones who are currently on any of your suppression lists. Which of the following sets of rule criteria will accomplish this?
- A. Match ANY overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > contains >Vice President; VP
- B. Match ALL overall logiC. Prospect List > Isn't > suppression List A; B; C; D Prospect default field > Title > contains > Vice President; VP
- C. Match ANY overall logi Rule Group1: Match All Prospect List > Isn't > Suppression List A; B; C; D Rule Group2: Match All Prospect default field > Title > contains > Vice President; VP
- D. Match ALL overall logiC. Prospect List > Isn't > Suppression List A; B; C; D Prospect default field > Title > IS >Vice President
Answer: C
NEW QUESTION # 124
What can you do in Advanced Section of Look and Feel step in Marketing Cloud Account Engagement Form
- A. PI Enable explicit bot protecting using reCAPTCHA
- B. Include "Not you?" link to allow visitors to reset the form
- C. Disable autoresponder emails on this form
- D. Kiosk/Data Entry Mode: Do not cookie browser as submitted prospect
Answer: A,B,D
NEW QUESTION # 125
LenoxSoft operates in both North America and Europe and has separate Marketing Cloud Account Engagement Business Units (PBUs) for each country within each region. The Chief Marketing Officer who oversees both regions wants to ensure that the assets are as personalized as possible to their respective country.
What could LenoxSoft marketers create for each region to meet this requirement?
- A. A tracker domain specific to the European region and an additional tracker domain specific to the North American region.
- B. Assets that adhere to GDPR best practices in the European BUs and CAN-SPAM best practices in the
- C. A tracker domain that is not specific to any given region or country and apply it to the assets used
- D. Multiple tracker domains within each BU that are country specific. Apply country relative tracker
Answer: D
NEW QUESTION # 126
LenoxSoft sends an operational email to all prospects, but finds there are some prospects that did not receive the email.
Why would this happen?
- A. The prospects were set to "true" for opted out and set to "false" for do not email.
- B. The prospects are opted out of the list used on the operational list email send.
- C. The prospects were set to "false" for opted out and set to "true" for do not email.
- D. The prospects were on a suppression list used on the operational list email send.
Answer: C
NEW QUESTION # 127
LenoxSoft wants to create Contacts instead of Leads or sync with Person Account records. What step should the consultant recommend?
- A. Update your Salesforce connector user permissions
- B. Locate the relevant documentation and follow the steps to enable.
- C. Contact Marketing Cloud Account Engagement Support to enable the necessary connector behavior
- D. Update your field mappings by going to Admin > Configure Fields
Answer: C
NEW QUESTION # 128
During the kickoff call, the LenoxSoft Marketing Manager expressed an immediate need to re-engage with older leads that went cold. Given this requirement, which Marketing Cloud Account Engagement features are the minimum requirement for a successful Engagement Program?
- A. Tracking Code > CNAME > Email Templates > Dynamic Lists > Engagement program
- B. CNAME > Email Authentication > Email templates > Lists > Engagement program
- C. CNAME > Salesforce connector > Email Templates > Lists > Engagement program
- D. Email Authentication > Salesforce Connector > Email templates > Users > Engagement program
Answer: B
NEW QUESTION # 129
LenoxSoft offers two distinct product lines, each with its own sales team.
Based on prospect activity, what is the recommended way to provide each sales team with relevant prospect interest in each product line?
- A. Create scoring categories for each product line that calculates points based on the prospect's interaction with marketing assets related to those product lines.
- B. Create page actions on each product line's web pages to notify users and increase score when prospects visit each product line's section of the website.
- C. Create completion actions on every asset to tag prospects based on the product line they are interested in, filtering the score report by that tag.
- D. Create emails with links to whitepapers for each product line and create completion action to increase the prospect's score by 10 for one product line and 20 for the other.
Answer: B
NEW QUESTION # 130
"LenoxSoft wants to send an email to existing customers about a new product offering and will be using Handlebars Merge Language (HML) merge fields to personalize the email content. They are concerned some of the recipient prospect records may not have all of the fields populated that will be used to personalize the content.
What two options could be implemented to prevent empty field values from appearing in the email?
Choose 2 answers
- A. Use HML merge field modifiers
- B. Define page actions to replace field values
- C. Use HML conditional logic statements
- D. Define default mail merge values for fields
Answer: B
NEW QUESTION # 131
"LenoxSoft is releasing a critical system change that requires their customers to take action in order to avoid service interruption.
How could they communicate this to all Marketing Cloud Account Engagement prospects?
- A. Send a list email to all prospects who are opted in.
- B. Send Engage emails to all prospect who are opted in.
- C. Send an automated operational email to all prospects.
- D. Send an operational email to all prospects.
Answer: D
NEW QUESTION # 132
There are a number of unassigned prospects in the Lenoxsoft database that have not been active in more than 60 days. An automation rule is set to assign prospects once they reach a score of 100. What automatic workflow can be created to prevent them from getting assigned?
- A. Create a completion action based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- B. Create an automation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days
- C. Create a dynamic list based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
- D. Create a segmentation rule based on the prospects time to adjust their score to 0 if they haven't been active in 60 days.
Answer: B
NEW QUESTION # 133
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